A strategy which commonly used in the T.V Channels to make the high number of viewers at all the times and to gain the high ratings from (IBFC) which is seen now a days is a " Countdown time display in T.V Commercials break or Ads" I personally feel that it make a person or Viewer to stop from changing the channel and make a viewer Psychologically to wait till the break completes this may make the viewer to see the Ads and the goal of the Ad is successful - As you all know petty well the goal of every advertisement i.e., ADIA principal [ Making the audience Attention, populating the Desire in them, creating the Interest and finally in Action stage making the audience to buy the commodity.] with a small time countdown tag can make a huge benefit to not only to the Channel but also to the Sponsor (ultimate the distributor or producer of the goods)